Robin Sims-Allen / technology leader

I build the operating systems behind consequential change.

I help complex organizations turn cultural friction and delivery risk into measurable momentum — 10x release frequency, global alignment, $100M+ transformations.

Robin Sims-Allen, founder of TotalHER and Phoenix Marcus LLC

From strategic intent to repeatable delivery

Transformation leadership across technology, finance, aerospace, defense, healthcare, transportation, and enterprise platforms.

Robin Sims-Allen · Founder

One founder.
Four brands.

Empowering women, transforming businesses, and building AI that does the busywork.

TotalHER

An AI-powered, women-only platform for connection, growth & income.

A

ASHLEY AI

Your AI Scrum Master: sprint planning, standups & retros, handled.

M

Phoenix Marcus

Transformation strategy that protects your people & culture.

phoenixmarcus.onlineWOSB · HUBZone · MBE
FSS

Factor Seven Seven

Technology solutions & agile delivery for gov contractors and B2B.

Operating record

A working record of conviction.

01 / Delivery

Turning delivery into a strategic advantage

Spearheaded a Waterfall-to-Agile and SAFe transformation across 19 teams, accelerating release frequency from 10 per quarter to weekly — a 10x improvement in delivery cadence.

02 / Scale

Making global complexity move together

Led 300 offshore team members across 19 Agile teams and modernized payroll operations across 14 countries, aligning cross-functional teams and priorities around a shared delivery rhythm.

03 / Resilience

Building momentum through uncertainty

Managed a $100M Agile CRM migration and supported a team through a $1.1B acquisition with disciplined resource optimization and conflict resolution.

Experience, in brief

Technology leadership where strategy meets execution.

01

Scale transformation

Led Waterfall-to-Agile and SAFe transformations across 19 teams and 300 offshore team members, shifting release cadence from 10 releases per quarter to weekly delivery.

02

Navigate complexity

Managed a $100M Agile CRM migration and helped lead a team through a $1.1B acquisition while maintaining focus through shifting priorities and leadership changes.

03

Deliver durable outcomes

Modernized payroll operations across 14 countries and drove measurable gains in team productivity, release cycles, and stakeholder engagement.

04

Digital Venture Architect & Innovation Strategist

Venture Incubation / Digital StudiosVenture Lead / Principal Architect

Turns abstract business theses into operational digital businesses — from discovery through commercial deployment. Leads innovation labs, rapid prototyping, and pilot cohort validation for clients asking how to build and launch disruptive digital products outside legacy constraints.

What I deliver

Rapid MVP scoping, pilot launch, customer acquisition architecture.

05

Product Operations & Fractional CPO / VP of Product

Product Strategy & DesignSenior Director / SME

Connects market research to technical roadmaps, product-led growth mechanics, and P&L reality. Steps into client engagements as a Fractional Chief Product Officer or Delivery Lead, orchestrating complex product backlogs and cross-functional teams on tight timelines.

What I deliver

PLG funnel design, monetization modeling, feature prioritization.

06

Agile Delivery Leader & Ecosystem Orchestrator

Digital & Agile TransformationEngagement Director / Lead Agile Coach

Manages 30+ distributed vendors and multi-disciplinary teams across platforms under Agile iterations — controlling delivery risk, reducing time-to-market, and preventing scope bloat. Led SAFe transformations across 19 teams and 300 offshore members, shifting release cadence from quarterly to weekly.

What I deliver

Operating model design, backlog scaling, cross-functional cadence.

07

Applied AI & Workflow Automation Strategist

Enterprise AI & AutomationSolution Consultant

Embeds AI directly into operational pain points — automating content repurposing, opportunity search, and cash-flow reverse-engineering — rather than deploying it as a marketing gimmick. Guides enterprise clients through AI readiness assessments and into workflow automation that protects margin and increases workforce productivity.

What I deliver

Workflow orchestration, AI tool assessment, task automation.

Products

Building products around real human needs.

As a serial entrepreneur and founder, Robin has created mission-driven technology products that apply AI, product strategy, and entrepreneurial thinking to solve meaningful problems at scale.

TotalHER

AI Platform · Founder

TotalHER is an AI-powered, women-only platform for connection, growth, and economic opportunity — a safer alternative to noisy social platforms.

TotalHER addresses a clear gap: women need a dedicated space for professional growth, peer connection, and economic access — without the noise, bias, and safety risks of general social platforms. Robin serves as creator and driving force, applying her expertise in product innovation, emerging technology, and entrepreneurship to a mission-driven platform with global potential.

  • Problem: Women lack a safe, focused platform for professional connection and economic opportunity.
  • Solution: An AI-curated, women-only environment combining community, career tools, and economic access.
  • Why Now: The creator economy and remote work have accelerated demand for trusted, niche professional networks.
AI-powered platformFuture of workWomen's empowermentProduct innovation

AskGeeser

Social Network · Founder (2014–2018)

Foundational proof that products built around genuine human needs create lasting community.

AskGeeser was a teen-focused social network (2014–2018) created to help young leaders find their voice and build real-world skills. The platform validated Robin's core product thesis — that underserved communities will rally around technology built specifically for them — and directly informed the design principles behind TotalHER.

Teen social networkYouth leadershipSkill developmentCommunity platform

Venture

ASHLEY AI Scrum Master

AI Platform • Founder

ASHLEY is an AI tool that runs sprint rituals, generates documentation, and eliminates admin overhead — so development teams can focus on building instead of managing process.

From sprint planning and user stories to retros and release notes, ASHLEY turns hours of planning and documentation into minutes. Launching December 8.

Visit ASHLEY AI Scrum Master

Sprint Planning Generator

Builds a focused sprint plan sized to real team capacity — in minutes, not hours.

User Story & PRD Generator

Writes well-formed user stories, acceptance criteria, and product requirement docs automatically.

Async Standups & Blocker Detection

Summarizes team updates, flags blockers early, and follows up — without a meeting.

Retro Insights & Release Notes

Surfaces patterns across sprints and produces clean, customer-ready release notes from what shipped.

Industries served

Transformation leadership across sectors

TechnologyFinanceAerospaceDefenseHealthcareTransportationEnterprise PlatformsSaaSHR Tech

Proof

Conversations on leadership, culture, and the future of work.

A selection of conversations on transformation, entrepreneurship, women’s leadership, and building more human systems.

Education & credentials

Credentials that connect strategy, systems, and delivery.

Robin Sims-Allen
Robin Sims-Allen

Education

Master of Business Administration (MBA)

University of Phoenix

Bachelor of Science in Psychology (BS)

University of Phoenix

Professional development

SAFe 6.0 Practice ConsultantSAFe 6.0 Release Train EngineerSAFe 6.0 Scrum Master (SSM)Certified Scrum Master (CSM)Certified Scrum Product Owner (CSPO)Certified LeSS Agile PractitionerICP Agile Certified Coaching (ICP-ACC)

Technical fluency

Power BISmartsheetG-SuiteConfluenceSharePointVSTSMuralContact CenterAHAVersionOneAzure DevOpsZendeskZoom + WebExScaled AgileMiroJIRA / Agile HiveServiceNowCA PPM PlanviewWaterfallBenefits PrimeSaaSWorkday HCMSQLSalesforce Cloud (Customer 360, Service and Experience)UltiPro / UKGProIVR / Telephony SystemsCostPointSAP ERP / S4 HANAFiori / Focus Build

A conversation worth having

What could become inevitable with the right operating system behind it?

Robin partners with leaders and investors navigating complex transformation, operating change, and high-stakes delivery.

Factor Seven Seven × Phoenix Marcus

From strategy
to delivery.

Business transformation and agile delivery for government contractors & B2B teams.

Transformation StrategySAFe & PI PlanningAI Delivery ToolsWOSB · HUBZone · MBE
M

Phoenix Marcus

Strategy & Transformation

One Partner

FSS

Factor Seven Seven

Technology & Agile Delivery